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Informative Appoints Ed Sarraille as New CEO

BRISBANE, CA -- (MARKET WIRE) -- 08/29/2005 -- Informative, Inc., the leading provider of patented technology and strategic services that help businesses achieve greater brand advocacy, today announced the appointment of Ed Sarraille as CEO. With more than 30 years of experience as a chief executive and entrepreneur, Sarraille brings significant strategic branding and business expertise and an industry vision to the Informative executive team. Sarraille will spearhead the business strategy and product roadmap for Informative, ensuring that current and future customers benefit from the full suite of Brand Advocacy solutions.

PRESS RELEASE Informative Appoints Ed Sarraille as New CEO

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