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American Airlines names new head of GLBT outreach

American Airlines officials said Monday they have named 11-year company veteran George Carrancho to national sales and marketing manager–GLBT community. The personnel move comes as the airline carrier was recently given a perfect score on the Human Rights Campaign’s 2005 Corporate Equality Index, the HRC’s barometer on how fairly companies treat their gay employees.

Carrancho and fellow sales and marketing manager Betty Young now make up the airline’s Rainbow TeAAm, a marketing group begun in 1994 to specifically target gay and lesbian travelers. According to Carrancho and Young, the Rainbow TeAAm is recognized as the first GLBT national marketing unit at a Fortune 100 company and is the only group of its kind at any of the domestic carriers.



American Airlines names new head of GLBT outreach | News | Advocate.com

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