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Netblue names CEO

Netblue Inc. named Art Shaw as its chairman and chief executive officer on Tuesday.

Shaw was most recently CEO and president of MyCFO. Before that, Shaw was at Charles Schwab where he launched www.schwab.com. Also while at Schwab, Shaw was SVP and GM, running the firm's $400 million mass market business, and prior led its strategic planning. In addition, Shaw has held positions domestically and internationally with McKinsey & Co. and Chase Manhattan Bank.

Since its inception in January 2002, Mountain View-based Netblue's online performance-based marketing platform has delivered customers and leads to clients such as Discover, Chase, Netflix, Blockbuster and Columbia House.

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Netblue names CEO - 2005-12-13

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