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CareerBuilder Launches Personified

CareerBuilder Launches Personified

Online job board CareerBuilder.com has launched Personified, a consulting firm that helps employers understand and leverage the relationship between talent management and company performance. Some of the talent solutions the company will provide include: employee acquisition and retention; recruitment process outsourcing; employment branding; inclusive culture development; and employee engagement. The goal of Personified is to develop customized talent solutions that allow employers to get the best return on their investment in people, processes and technology. The company differentiates itself through its deep understanding of the online environment and access to a vast talent pool and in-depth employment data. Personified evolved from CareerBuilder.com's Human Capital Consulting Division, which successfully launched in 2006, and will allow the CareerBuilder.com network access to a greater share of the $18.4 billion global human resources consulting industry. In addition, CareerBuilder has appointed Mary Delaney as president of Personified. Ms. Delaney will manage the day to day operations of the new company, drawing on 20 years of expertise in sales and marketing leadership, business development and start ups to drive strategy and revenue. She previously served as the chief sales officer for CareerBuilder, leading the enterprise and recruiter business unit teams of the company's sales force and tripling revenue for those units in five years. Prior to joining CareerBuilder, Ms. Delaney managed the merger of Headhunter.net and CareerBuilder.com. "Personified will operate independently, but will leverage the knowledge and resources of CareerBuilder.com to deliver unmatched insight into the behavior of job seekers and employees," said Matt Ferguson, CEO of CareerBuilder.com. "The new company was formed to address increased demands from the market for more robust talent management solutions."

Hunt-Scanlon Corporation


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